Product Manager job at Abbott

Product Manager job at Abbott

JOB DESCRIPTION:

Overall Job Purpose:

 Under general supervision, coordinate and provide technical marketing expertise for product promotions and marketing campaigns

 Support the design, development and implementation of marketing activities and materials

 Ensure the adherence of marketing activities and plans

 Coordinate involvement in conferences, exhibitions and marketing seminars

Roles and Responsibilities:

 Achieve Brand objectives, Sales and Division Margins to build enduring and profitable brands for Abbott

 Responsible for launching and managing Brands

 Responsible for managing strategic initiatives in listed therapeutic segments and meeting Key Opinion Leaders to understand the dynamics and the latest happenings in the therapy area

 Formulation and execution of the Marketing strategy for assigned Brands

 Cross-functional interaction with Finance, Supply Chain, Medical, Training to meet Brand objectives

 Responsible for providing the Sales Team with the necessary technical expertise to enable them to sell the product – this involves printed and electronic promotional material, product training, and relevant clinical papers

 Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products

 Act as point of first reference for all product related enquiries and work collaboratively with colleagues to address any issues that may arise

 Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally

 Liaise with the advertising agency regarding product campaigns

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